Our team introduced a new concept of femininity to differentiate client’s beauty care services from its competitors. We used “SEEME! MUSEE” as tagline to remind girls that the power of their beauty can be exerted inside out and their charisma should be seen. Meanwhile, with her personality and background which matched the brand, Jacky Cai was invited to be the talent of our main visual design. Modern, soothing look and feel were adopted to reinforce the light and clean brand image to the target audiences.
We also produced an interview video with Jacky Cai, which is now on air in Musee's medical beauty centers as an onsite sales prompt.