For BOC Life’s flagship Cross-Border Go programme, our agency developed a series of three feature-led Key Visuals designed to clearly communicate the versatility of the brand’s cross-border wealth and financial services. Installed as a full station domination at West Kowloon Station—Hong Kong’s key gateway to Mainland China—the creatives targeted high-frequency cross-border travellers seeking seamless financial continuity between Hong Kong and the Greater Bay Area.
Each Key Visual focused on a distinct product benefit: effortless mobility across borders, dedicated professional advisory support, and diversified wealth management solutions tailored to multi-market needs. The visuals were crafted to be instantly readable, aspirational, and aligned with BOC Life’s positioning of making cross-border planning “一步即達” for modern families and professionals.
We handled the creative development and production of all three Key Visuals, building a cohesive yet feature-specific visual series for OOH deployment. Our work ensured strong message clarity, high visual impact, and strategic relevance to West Kowloon’s cross-border travel audience.
