KU Power, FTLife Insurance's innovative youth development program, represents a groundbreaking initiative in the insurance industry's talent cultivation. Our agency spearheaded the complete brand transformation, crafting a powerful identity that resonates with young insurance agents. The distinctive logo design merges "K" and "U" to create a forward-moving arrow, symbolising professional growth and collaborative success.

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We developed a comprehensive brand strategy that encompasses modern design elements, dynamic visual systems, and engaging digital content. The program's success is driven by our carefully curated brand communications across multiple touch points, including social media campaigns, training materials, and engagement programs. Our strategic approach helped position FTLife as an employer of choice for ambitious young professionals in the insurance sector.