We spearheaded the launch campaign for AXA Hong Kong's JoyAhead Immediate Annuity Plan, developing a comprehensive creative strategy that emphasized lifetime financial security and peace of mind. The campaign narrative focused on the product's unique selling points: instant guaranteed income, lifetime coverage, and protection against age-related conditions.

‍

Our scope encompassed creating an emotionally resonant creative concept, establishing a reassuring visual identity, and producing a full suite of marketing collaterals including video content, print materials, and digital assets. The integrated campaign successfully communicated the plan's benefits while maintaining a warm, confidence-inspiring tone that addressed retirees' financial and healthcare concerns.