CIES Plan Branding
AIA Hong Kong & Macau
Creative Direction
Digital
Creating aspirational insurance branding for mainland families seeking Hong Kong's premium lifestyle.
A strategic branding initiative for AIA's CIES insurance product, designed to attract Mainland Chinese families to Hong Kong through comprehensive lifecycle management solutions.
The project involved creating an appealing brand narrative that positions Hong Kong as a prime destination while showcasing AIA's expertise in family-focused insurance planning.Our scope encompassed developing a sophisticated visual identity, conducting professional product photography, and designing high-end product brochures that resonate with the mainland Chinese audience's aspirations and values.
Link to project
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