We spearheaded the launch campaign for BOC Life's groundbreaking CI188 insurance product, part of their prestigious CareMore series. This comprehensive critical illness protection plan covers an exceptional range of 188 medical conditions, setting a new industry benchmark in health coverage.

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Our strategic approach focused on demystifying complex insurance terms through compelling storytelling and educational content. The campaign successfully balanced emotional resonance with factual information, highlighting key illnesses such as heart disease, kidney failure, and stroke. Through carefully crafted video content and social media strategy, we transformed technical insurance features into relatable, human-centric narratives. The campaign reinforced BOC Life's 'customer-first' philosophy while driving home the crucial message of comprehensive health protection. Our integrated approach across multiple channels effectively elevated product awareness and consumer understanding of critical illness coverage.