For Emperor Group's milestone 80th anniversary, we crafted an immersive heritage campaign that bridged Hong Kong's past and present through innovative storytelling. Our team developed a groundbreaking augmented reality (AR) experience that transformed the city into an interactive museum, allowing the public to explore iconic locations tied to Emperor Group's rich history.
The campaign featured a carefully curated walking tour highlighting historical landmarks, vintage movie locations, and traditional establishments, each enhanced with AR technology to reveal compelling stories and archival content. We extended the experience to social media with custom Instagram AR filters, encouraging user-generated content and community engagement.
This digital-meets-physical approach not only celebrated Emperor Group's legacy but also reinforced their commitment to Hong Kong's cultural preservation, resulting in significant public participation and media coverage. The campaign successfully positioned Emperor Group as a forward-thinking organization while honouring their deep-rooted connection to Hong Kong's heritage.
Links to AR Demostration:
