The Wisdom of Living Moon Box campaign marked the successful launch of Hong Kong's newest luxury membership program. Our agency conceptualized and executed a premium mooncake gifting initiative that elevated traditional festivities into an exclusive brand experience. The bespoke moon box design and strategic PR seeding campaign garnered extensive coverage across prestigious media outlets including Cosmopolitan, Beauty Exchange, and Topick, achieving an impressive PR value of HK$2M.

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The campaign's influence extended to social media through carefully curated KOL partnerships, generating over 3,000 organic impressions. Our comprehensive approach to design, production, and media relations established WOL as a curator of refined experiences while setting new standards in luxury membership programs.