Our agency spearheaded the creative launch of AXA Hong Kong's WealthAhead Savings Plan, developing a compelling narrative around long-term wealth accumulation and financial security. The campaign featured renowned personality Thor Lok 駱振偉, whose presence added credibility and relatability to the message.

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We conceptualized and produced a sophisticated TVC that balanced aspirational lifestyle messaging with product education, while the accompanying product brochure detailed the plan's key benefits of growth potential, protection, and flexibility. The integrated creative approach successfully positioned WealthAhead as a premium wealth-building solution for discerning customers.