For AXA Hong Kong’s Greater Bay Area Medical Concierge Service, our agency transformed a complex cross-border healthcare offering into an engaging, easy-to-understand narrative for mass customers. Designed to help Hong Kong residents navigate medical needs with confidence in the GBA, the service provides personalised coordination, access to quality hospitals, and seamless support throughout every stage of the medical journey.

We developed the creative concept and full production of two videos - one focused on endoscopy services and another highlighting cancer care — each crafted to showcase the breadth and reassurance of AXA’s health concierge. Through straightforward explanations, relatable scenarios, and a service-first tone, the videos clarified how AXA guides customers from appointment booking to follow-up, ensuring a smooth and supported experience across the border.

Our work delivered clear, accessible creative assets that strengthened customer understanding and showcased AXA’s commitment to making cross-border medical care simpler, safer, and more approachable for everyday Hong Kong families.