Simmons' Festival Walk store opening revolutionized the traditional retail experience by seamlessly blending physical and digital touch points. Our team conceptualised and executed a groundbreaking launch event that introduced Hong Kong's first interactive AR drawing application in a bedding retail space. The innovative 'Support Your Dream' AR experience allowed visitors to create and visualize their dream worlds, transforming the store into an immersive digital playground.

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The app's social sharing capabilities amplified the brand's digital presence while reinforcing Simmons' brand message of enabling better lives through better sleep. Our comprehensive execution included event conceptualization, AR application development, digital integration, on-ground activation, and social media strategy. This tech-forward approach successfully positioned Simmons as an innovative lifestyle brand while driving significant foot traffic and digital engagement during the launch period.