BOC Life's innovative Young QDAP (Qualifying Deferred Annuity Policy) campaign addresses a critical gap in retirement planning among millennials and Gen Z professionals. Our research revealed that young working adults, while excelling in their careers, often postpone retirement planning due to demanding work schedules and immediate priorities.

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The campaign leverages compelling video storytelling to illuminate the overlooked importance of early retirement planning. By highlighting how BOC Life's QDAP product seamlessly integrates into busy lifestyles, we created an emotional connection with our target audience while offering tax-deductible retirement solutions. The campaign successfully bridged the awareness gap between present-day hustle and future financial security.