We conceptualized and executed a powerful integrated marketing campaign for FTLife's LEAP & Beyond program, strategically leveraging the Tokyo Olympics momentum. The campaign drew compelling parallels between athletic excellence and career ambition, targeting high-potential individuals with entrepreneurial aspirations.

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Our creative strategy centered on the emotional resonance of "taking the leap", connecting Olympic athletes' dedication with career transformation opportunities. The art direction balanced dynamic sporting imagery with professional aspirational elements, while the copywriting employed motivational messaging that bridged athletic achievement with career advancement. The campaign dominated key MTR stations in prime Hong Kong locations, creating high-impact visibility through strategic placement and compelling visuals. The multi-channel approach ensured message consistency across OOH, TV, digital, and social platforms, while maintaining the campaign's core theme of transformative personal achievement.