For AXA Hong Kong's innovative FortuneXtra Savings Plan launch, our agency developed a comprehensive multi-channel marketing campaign that redefined flexible savings solutions in the insurance sector. We conceptualized and executed a cohesive creative strategy that emphasized the plan's unique multi-currency features and adaptable policy options.

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Our end-to-end solution included producing an engaging product video that simplified complex financial concepts, designing an informative brochure that highlighted key benefits, developing a comprehensive sales kit for AXA's agents, and creating an interactive calculator mini-site that enabled potential customers to explore various investment scenarios. The integrated campaign successfully communicated FortuneXtra's value proposition of financial empowerment and future-ready planning across all touch points.