We orchestrated a comprehensive launch campaign for Chubb's Forever Diamond Plan II, a milestone-based wealth accumulation solution. Our team developed an emotionally resonant creative concept that celebrated life's precious moments while highlighting the plan's unique financial benefits. The integrated campaign spanned multiple touch points, including a compelling product video that brought the journey of wealth building to life, an informative brochure that detailed the plan's guaranteed cash coupons and dividend structure, and engaging website visuals that enhanced digital customer experience.

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Our strategic approach focused on connecting financial planning with life's meaningful transitions - from marriages to graduations - while maintaining Chubb's premium brand positioning in the competitive insurance market. The cohesive visual storytelling across all platforms effectively communicated the product's value proposition to diverse audience segments.