BOC Life's inaugural 「大＋－O夏日祭」Live Young Summer Fest' transformed Discovery Bay into an interactive playground, powered by comprehensive brand development and event execution. Our scope encompassed full creative conceptualization, distinctive visual identity design, and end-to-end event management. The festival's branded environment, including a custom-designed logo and cohesive visual system, brought to life four experiential zones - Chill Young, Eat Young, Move Young, and Play Young.

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The strategic weekend-long activation celebrated the enhanced Live Young Rewards App through an innovative in-app treasure hunt that seamlessly merged digital engagement with physical activities.

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Our holistic management of the event, from creative direction to on-ground execution, resulted in an impressive turnout of over 6,000 participants. This outdoor spectacle successfully positioned BOC Life as a dynamic, youth-oriented financial services brand while driving meaningful engagement with their digital platform