AIA Alta Wellness Haven Branding
AIA Hong Kong & Macau
Creative Direction
Digital
Elevating holistic wellness experiences through AIA Alta's premium integrated health sanctuary.

AIA Alta Wellness Haven represents a premium integrated wellness offering that harmoniously blends Eastern and Western wellness philosophies for AIA's high-net-worth members. Our comprehensive brand development encompassed creating a sophisticated visual identity and compelling content strategy that reflects the exclusive nature of this Humansa operated facility.

The scope included strategic brand conceptualization, extensive content creation spanning both digital and print mediums, and professional photo and video production. We produced a full suite of branded materials including meticulously designed welcome kits and informative leaflets. All elements were carefully crafted to maintain alignment with AIA's master brand guidelines while establishing a distinct premium positioning for the Wellness Haven service.

Link to project
Concept Video
Introduction Video
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