BlueHK Mobile App
Blue Hong Kong
Digital

Customer engagement app with gamified rewards and integrated insurance savings wallet.
Developed Blue Hong Kong Insurance's customer engagement app, combining gamified daily missions with an industry-first insurance savings wallet. The platform rewards customer loyalty through interactive tasks while offering comprehensive premium management features including instant top-ups and real-time balance monitoring.
The app's clean, modern interface balances Blue's brand identity with intuitive user experience, featuring custom illustrations and secure transaction processing. This solution pioneers a new approach to insurance services by seamlessly integrating practical financial tools with engaging customer interactions.
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