The Unit Website
Emperor Properties
Digital
Creative Direction
Digital platform unifying three unique serviced apartment locations under one cohesive brand experience.

We developed a dynamic digital platform for The Unit, Emperor Group's collection of boutique serviced apartments across three distinct Hong Kong Island locations. The website architecture was thoughtfully crafted to showcase each neighborhood's unique character while maintaining a cohesive brand experience.

Our design approach created dedicated pages for Causeway Bay, Happy Valley, and Kennedy Town, each featuring its own visual narrative that captured the local lifestyle and community essence. The user interface emphasized intuitive navigation, allowing prospective residents to easily explore and compare locations while discovering each area's unique offerings. We incorporated interactive elements and community features that facilitated engagement between current residents and management, transforming the website into a living digital hub.

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