In response to the growing need for sophisticated investment solutions, we developed a compelling campaign for BOC Life's new ILAS product. Through comprehensive market research and data analytics, we identified three distinct target segments: time-stretched office professionals, budget-conscious consumers, and pre-retirement planners.

Our strategic approach culminated in a powerful multi-segment video campaign that addressed each group's unique financial concerns and investment hesitations. The creative execution featured relatable scenarios and direct messaging, effectively communicating the urgency of investment planning while showcasing BOC Life's ILAS product as a flexible solution for various life stages. Our team delivered end-to-end creative services, from initial concept development to final art direction, resulting in a campaign that resonated deeply with its target audiences and strengthened BOC Life's position in the investment-linked insurance market.