We developed a dynamic creative campaign for AXA Hong Kong's Income Bliss Deferred Annuity, targeting ambitious young professionals seeking early retirement planning solutions. The creative strategy centered on empowerment and future-focused lifestyle aspirations, positioning the product as a smart financial tool for tax optimization and retirement planning.

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Our comprehensive scope encompassed developing an aspirational creative concept, establishing a contemporary visual direction, producing lifestyle-driven photo and video content, and designing an intuitive calculator website. The campaign successfully resonated with young executives by highlighting how early financial planning can help shape their desired future lifestyle.