In response to the evolving insurance landscape in Hong Kong, we spearheaded a transformative agency branding initiative for Chubb Insurance Hong Kong's Champion Hubb. The project addressed the post-COVID shift in career priorities, where professionals increasingly sought meaningful work-life integration.
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Building upon Chubb's established philosophy "Every Way of Life. Chubb Insured." we crafted a compelling employer brand that resonated with ambitious insurance professionals. Our comprehensive branding solution encompassed a complete visual identity overhaul, including a sophisticated recruitment ecosystem.

We developed the Champion Hubb website as a digital hub for agent engagement, created compelling brand videos highlighting success stories, and designed professional recruitment collateral. The new brand architecture effectively communicated Chubb's value proposition while establishing a distinct agency culture that stands out in Hong Kong's competitive insurance market.